Impact Measurement Guides
Impact measurement has plenty of jargon and not enough plain explanation.
These are the guides we wished existed when we started. No signup, no email capture, nothing held back. Read them, copy the templates, use them with whatever you already have.
9 min read
How to write a theory of change (with a free template)
What a theory of change is in plain English, the mistakes that make one useless, and a worked example you can copy.
8 min read
Outcomes vs outputs: what's the difference (and why funders care)
Why counting sessions is not the same as showing change, with paired examples from six kinds of delivery.
9 min read
What funders actually want to see in an impact report
The five things a reader is really assessing, why overclaiming costs you, and a checklist to run before you send.
9 min read
How to measure soft outcomes like confidence, wellbeing and belonging
Why these outcomes are not soft at all, the before-and-after principle behind evidencing them, and five worked examples.
8 min read
How to collect participant feedback people actually respond to
What makes a question worth asking, a bank of fifteen you can borrow, and how to handle consent and free text with care.
9 min read
Impact reporting for CICs and social enterprises: what's actually different
Nobody sends a CIC a reporting template, but the board, the investor and the regulator still want to know the social side is real.
Something missing?
We write these as the questions come up from the organisations we work with. If there is one you keep hitting, tell us when you apply to the pilot.